Custom Signage On Big Brown Building

How to Use Custom Signage to Grow Your Local Business

If you’re a local business, it’s important to make sure that potential clients know who you are and what you do. One of the best ways to get your message across to potential customers is by using custom signage. A well-crafted commercial sign serves as a marker and advertisement for your business. 

You may be asking yourself: “does my business really need signage?” The answer is: YES! Every business needs signage. SIGNLite is here to help you understand why and make an informed decision when investing in commercial signage. They specialize in designing, fabricating, and installing signage for businesses in and around Connecticut.

Every Business Needs Signage!

Every single company, brand, or business needs signage to make their presence known and draw customers in. Without a sign, customers won’t know you’re there. Custom signage allows businesses to stand out from the competition and get their brand message across in a highly visible and effective way.

Commercial signage provides potential customers with immediate details about a business. A sign can relay information such as, but not limited to:

  • the company name and/or branding.
  • the location of the business.
  • the business website, phone number, or other contact details.
  • social media handles.
  • services or products offered.
  • promotions or discounts available.

Investing in quality signage for your business can also help with visibility at night or during poor weather conditions. If potential customers cannot come into your establishment, they will still be able to see who you are and what you offer from your signage. 

Ultimately, business signage is an invaluable investment that helps businesses reach more prospective customers and build stronger relationships with existing customers.

Different Types of Signs

What Are The Different Types of Signs, and What Sign is Right For My Local Business?

Signage can come in a variety of shapes, materials, and sizes. From traditional pylon signs to electronic command centers to stone monuments and beyond, SIGNLite of North Haven, CT does it all!

Physical signage has been around for ages, and is usually one of the first memories a potential customer makes with your business. Examples of physical signage projects completed by the SIGNLite team include complete wayfinding suites, awnings and banners, digitally printed or vinyl graphics, channel letter and LED-illuminated signs, monuments, plaques, pylons, sculptures, and more.

With technological advances over the last several decades, digital signage is becoming increasingly popular. Digital signs can include interactive touchscreens, LED displays, projection mapping, video walls, and more. SIGNLite is proud to design, fabricate, and install electronic message centers and other digital signage displays for local businesses looking to take their presence into the digital age!

No matter what type of signage you choose for your business – traditional (physical) or digital – it’s important that it is visually appealing and clearly communicates your message. Otherwise, how will potential customers know what you do? If they don’t know what you do, why would they choose your business over a competitor?

Custom Commercial Signage

Choose SIGNLite For Your Custom Commercial Signage Needs

If you’re looking for commercial signage that will make a lasting impression on your clients and help you grow your local business, look no further! SIGNLite of North Haven, CT has been serving the New Haven area for more than 55 years. Their 32,500 square-foot full-service facility is equipped with the industry’s latest and greatest sign and design manufacturing equipment to ensure every project is done right and to the highest standards. Contact the SIGNLite team today to see how they can bring your ideas to life!

Signlite Company

We’re ready to help

Send us a message or call us today to set up your free consultation. We can’t wait to bring your ideas to life!