As an experienced Connecticut sign company, we know that signage plays a crucial role in businesses as it is the foremost communication tool to engage potential customers and create brand awareness. A well-designed and executed sign can effectively communicate the brand message and portray a professional image.
Research suggests that 75% of customers visit a store based on its signage, and 68% of them believe that signage reflects the quality of the business. Effective signage can enhance the customer experience and help businesses gain more foot traffic, leading to a higher chance of conversion and revenue generation.
If you’re considering investing in signage for your Connecticut or tri-state area business, read on to learn how you can choose the right company for your needs.
How to Select a Sign Company in Connecticut
When it comes to selecting a sign company in Connecticut, there are several factors that should be considered.
Experience
You want to select a team with a high level of expertise in creating and installing signs in your industry. Look for a sign company in Connecticut that has a solid track record of success and experience in creating the type of sign you are seeking.
Reputation & Customer Service
A Connecticut sign company with a proven track record of success in providing excellent customer service should always be a top choice. This will give you the peace of mind that you will receive the highest quality of care and service throughout the signage creation and installation process.
Materials
High-quality materials ensure that your signage will have a longer lifespan, and will be able to withstand the elements and wear and tear that may occur over time. This is particularly important for outdoor signage.
Options
Having access to a wide range of options for design, materials, and installation methods will facilitate the actualization of your unique vision and enable you to select the best options for your brand, budget, and requirements. A great Connecticut sign company will have a variety of options for you to choose from.
Regulations & Best Practices
Assess adherence to all relevant regulations and standards. A sign company must ensure that all signage created is compliant with all applicable legal and safety requirements. This will protect your business from fines or other legal actions that may arise from non-compliance.
The Consequences of Choosing the Wrong Signage Company
Choosing the wrong sign company in Connecticut for your business can have serious repercussions that can ultimately impact your bottom line. A poorly designed and executed sign can have a detrimental effect on your brand image and reputation. Customers may perceive your business as unprofessional and not take your product or service seriously, which can lead to a significant decline in sales.
Furthermore, hiring an inexperienced or subpar Connecticut sign company can result in an ineffective sign that fails to capture the attention of your target audience. This could be due to a poor choice of materials, incorrect sizing, or inadequate placement, resulting in a sign that fails to attract the attention of passersby. As a result, your business may be overlooked by potential customers and struggle to achieve the growth and success it deserves.
Another consequence of choosing the wrong sign company in Connecticut is the cost associated with replacing or repairing a poorly made sign. This can be a major financial burden for small businesses, as they often have limited budgets and resources to allocate towards signage. Additionally, if your original sign is not properly removed, it can lead to damage to the property or structure it was mounted on, which can result in even more costly repairs and potentially even legal issues.
Let SIGNLite be Your Go-To Connecticut Sign Company
Choosing the right sign company in Connecticut for your business signage is crucial for many reasons. First and foremost, your signage is often the first impression that potential customers have of your business. It sets the tone for your brand and communicates key information about your products, services, and values.
By working with a reputable and experienced Connecticut sign company, like SIGNLite, you can create signage that effectively communicates your brand, attracts new customers, and helps you achieve your business goals. From start to finish, we’ve got your project under control. Our project management services go beyond just managing timelines- we’ll also use value engineering techniques to offer alternate material and construction options.
You can trust SIGNLite, a premier Connecticut sign company, to handle your project from start to finish with on-site installation supervision, coordination with contractors, and meticulous schedule and access planning. Contact us today!
